TVC commercial KUN Love'n Farm 

by JWT Vietnam and Stardust studio 

            StudioKun had a very lucky opportunity from JWT Vietnam to create a character set and concept for IDP, one of Vietnam's largest diary companies, which produce a new campaign for children's ready-to-drink dairy named  KUN from Love'n Farm!  You can see the TVC commercial by StarDust studio and the whole campaign run by amazing team from JWT Vietnam. 

            The brand name 'KUN', which is a straight phonetic rendering of the way Vietnamese kids actually pronounce the word "cool", The base concept of those character is the Superfarmers, a superhero family of four who live on Love'in Farm. Three powerful villains continually try to destroy Love'in Farm, to prevent Vietnamese children from drinking fresh KUN milk, and growing stronger and smarter. Big Daddy - Superhuman and Strength , Beautiful mom - Superfly and zipping in flight also passion in fashion , The boy Chop Chop - fast like lighting and the baby girl - she can speak with nature. Here you can see the developing process of both TVC animation and developed into the version on the package.

Package design by JWT Vietnam

 

 

 

 

 

Those characters developed for TVC commercial and then we bring all of them to character styles for matching with the package of the box of milk. You can see some process and the final result here!

 

 

Exploration character style

Final Sketch

Final Design for all characters

 

 

 

 

 

All artwork copyright  IDP - Love'n Farm

All design directed by JWT Vietnam

 

Special Thanks 

Head of Production MaiThao Nguyen 

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